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Selling in Winter

Selling in Winter

Are you considering listing your property for sale this Winter? While you may have been told that it can be a more difficult time to sell, there are also several advantages to selling in winter, especially on the South Coast.


One of the biggest advantages your property will have is a lack of competition from other similar properties on the market compared with busier selling periods like Spring or Summer. There are the same amount of buyers looking online and pursuing the paper, however with less choice of properties available.


Smart purchasers who are keen to be able to enjoy Summer on the South Coast, can buy now, and be well and truly settled into their new home for the warm weather!


While there are these advantages, it is also important to market your property in a way to showcase that your home is a wonderful place to be in Winter.


If you’re lucky enough to have fireplaces, outdoor fire pits, or centralised heating make sure these features are on full display during open homes.

Fireplaces should be clean, stocked with wood and even lit before an inspection and heating should be turned on ahead of time so your home is warm before visitors arrive.


There are a lot of personal touches which can be added to an open home during which will bring a real sense of warmth and cosiness to your property.

Introducing some soft textures into your decorating scheme such as knitted blankets and throws, cushions and candles will all help to make your home even more inviting.


If your property has been shut up during the day to fend off the cold, remember to open windows and let in the fresh air before an inspection. You want to ensure the property doesn’t smell stale or musty, so pick a time before inspections to open windows and turn on ceiling fans to allow some fresh air in. Leave enough time to warm things up again before the open home.


Despite the weather, it is still important to make sure that driveways and porches are swept, windows are cleaned and that the home presents in a  clean and clutter free state.


- Mark Forde