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Essential Marketing Tools to Sell your Property

Essential Marketing Tools to Sell your Property

The decision to sell has been made, but how do you ensure potential buyers know your house could be their dream home? Here are five top marketing tools to help you get the best possible result for your sale.


Online presence

Statistics show that more than 80 per cent of Australians look online to find properties for sale, so it’s essential your property has a presence on the worldwide web. Your real estate agent can run through the sites that will give the best promotion and value for money, whilst advising you on how best to describe your property


Great images

The first encounter many will have with your property is by viewing photographs online, in real estate magazines or agency windows, or in the property section of the local paper, so it is crucial that they make a good first impression. It is essential to pay for a professional photographer who can ensure images are taken from the right angle, get the lighting right and show your home at its very best, as those pictures (and video, if you want to go a step further) may just prompt a future buyer to fall in love.


Street signage

A ‘For Sale’ sign outside your home may feel a little old-fashioned in our virtual world, but it’s important to catch the attention of those who may not actively be looking for a new property, or those who always have an eye on your street or neighbourhood for their dream home. People hunting for property use up to four extra resources on top of online research, including for sale signage, magazines and brochures, and agency window displays, so the more places you shout ‘For Sale’, the better!


Open homes

The actual look and feel of a property is something that can’t be construed through photos alone, so holding open homes and private viewings is key to marketing your property. Giving prospective buyers the chance to walk through your home, imagine themselves in it, and get a feel for the surrounding neighbourhood will ensure you have some serious buyers in the mix when it comes time to sell.


A great agent

A committed and enthusiastic real estate agent will be able to tell people about your property, have a database of potential purchasers and be prompt to follow up with potential buyers about their intentions. An approach like this will make sure you have reached as many people as possible, and make you feel secure that, in turn, you get the best price possible.


- Mark Forde