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Sam Forde

Sam Forde

Sam is a joint business owner in Harcourts South Coast and is the company’s Managing Director. In her role, Sam oversees all matters financial, HR and administration while also having oversight of the Property Management department.


Harcourts South Coast was purchased by the current Directors in 2010. Prior to this, Sam was the Financial Controller for Harcourts Ouwens Casserly and before that, Client Services Manager at Brock Real Estate reporting to the CEO and responsible for all HR, IT, administration, events and driving the culture of the business. Brock Real Estate employed 100 staff and her expertise covered all divisions of the business, including residential, commercial, urban projects and finance. 


Sam has over 20 years’ experience in the real estate industry across SA having initially started her career with Barry Burroughs in southern Adelaide before working for eleven years with Ray White Clare Valley. 


Over the past 15 years, Sam has regularly undertaken a broad range of real estate and industry related training programmes to enhance her business management skills. These programs have included leadership seminars, IT training, human resource training and industrial relations workshops, all of which support her diverse administrative and business management expertise, cumulating with an MBA through UNISA in 2011. 


 Currently Sam sits on the Board of the Real Estate Employers Federation of SA.